New research from Oxford Economics affirms that face-to-face business meetings across 180 countries contributed $1.5 trillion of GDP in 2017 – more than the economies of Australia, Spain, Mexico, Indonesia and Saudi Arabia. The research also shows that meetings support 25.9 million jobs worldwide.

To shine a light on these results and others, the Global Meetings Industry Day (GMID) brings together thousands of industry professionals and third-party allies to host rallies, educational panels, networking sessions and more.

“GMID provides a platform for us to come together with leaders in business, government and the media to demonstrate the significant impact our industry provides,” said Julie Coker Graham, president and CEO of Philadelphia Convention & Visitors Bureau and co-chair of MMBC. “The participation of organizations like Zuri Events  is critical to GMID’s success and its continued growth in cities around the world.”

Zuri Events joins organizations across six continents to support the fourth annual Global Meetings Industry Day (GMID). GMID, led by the advocacy coalition Meetings Mean Business, showcases the proven value that face-to-face business meetings, conferences, conventions, incentive travel, trade shows and exhibitions bring to businesses and the economy.

Zuri Events will hold a Meetings Industry Stakeholder Cocktail party at Weston Hotel to shine light on the importance of the Meetings Industry to develop a destination. Discussions will be held around the theme: The Future of the Meetings and Events Industry in East Africa.

Speakers include:

  1.    Jeffers Miruka – President, African Society of Association Executives
  2.    Beatrice Makawiti – Senior Lecturer, Technical University of Kenya
  3.    Cosmas Kimanzi – Strathmore University
  4.    Jonah Orumoi – Managing Director, Tourism Finance Corporation

The event will be moderated by Ms. Kezy Mukiri, the C.E.O and Founder of Zuri Events


“ We are honoured to bring together our industry partners and stakeholders to  celebrate the enduring value and contribution of the Meetings & Events Industry.  Business Events contribute over $2.53 trillion in global economic impact. As we know, travellers who visit a destination for Business Events, Meetings, Conferences and Exhibitions 4 times more on average than Leisure travellers. As a Business Events company, Zuri Events is committed to continue providing platforms for engagement on the critical importance of MICE and its economic impact to Kenya as a destination. We will be hosting the 2nd annual Global MICE Summit in September this year to engage stakeholders on promoting the destination as a strong destination for conferencing, tradeshows and business Events. With increased air travel connections and the growth of the hotel and meetings industry in Kenya, we are more poised to host more conferences and business events. We look forward to the formation of a convention bureau and to seeing more investment into the growth of the MICE industry in Kenya.” Kezy Mukiri, CEO Zuri Events.

A full list of GMID Events taking place today is available here.

To learn more about GMID, click here for information and resources. Participate in the digital conversation by following @MeetingsMeanBiz on Twitter and using #GMID19.

About Zuri Events

Zuri Events is an Experiential Events Production firm based in Nairobi Kenya. Founded 12 years ago, we have provided event management and brand management solutions for corporate organisations across East Africa. Zuri Events is committed to Sustainable Event Management and provides Consultancy for Sustainable Event Practices to corporate organisations. Zuri Events is a woman – owned and youth led organisation.

Zuri Events is also the convener of the Global MICE Summit, an annual summit held to bring together experts in the Meetings, Incentives, Conferences and Exhibitions Industry from across the world.

About the Global MICE Summit

The Global M.I.C.E Summit is an annual conference and expo that brings together experts and industry stakeholders in the Meetings & Business Events Industry (Meetings, Incentive Travel, Conferences & Exhibitions).

The summit focuses on analyzing the global trends and opportunities in the Meetings & Business Events industry. The event showcases innovative and sustainable products and solutions that are driving forward Africa’s MICE industry.

The 2019 summit will take place between 11th and 13th September, 2019 at Trademark Hotel, Nairobi, Kenya

The summit is expected to attract over 200 Delegates from over 15 countries to confer on the theme: Enhancing Africa’s Competitiveness as a Business Events Destination. There will also be a concurrent expo that is expected to attract over 25 exhibitors from the Business Events Industry from across the world.

Registration is ongoing: Click here to register: www.globalmicesummit.com



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